One company that I like to mention is Gillette because they have done a masterful job of getting guys to buy into the Gillette Power razor which I happen to own. While the initial investment in the razor itself, the blades that you need to come back and buy are the profit center. They have been able to develop a brand with print and online advertising that have featured the likes of Tiger Woods to help personify the brand and what they stand for. A close comfortable shave.
Article publié pour la première fois le 04/12/2012
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