The easiest use of business phone lines is to help your customers reach you.
As the month comes to a close the inventory that a station may have could still be wide open and then the race begins to find customers to fill those slots. We just had the chance to check out a new way to help advertisers and radio and TV stations come together and buy and sell their inventory. This is a unique reverse auction where radio stations actually do the bidding for the advertisers business. The lowest CPM usually wins and is a win/win for both parties since advertisers can stretch their marketing dollars and radio stations have a chance to sell unused inventory. Advertisers will also be able to increase their brand recognition and customer engagement because they will now have a better resource to different radio markets.
Article publié pour la première fois le 21/09/2010
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